Crayola knows blue is a top favorite for many Westerners. Microsoft built on this information (knowingly or not) with their $80 million dollar blue for their search engine, Bing. This blue was tested to be more "engaging" and displayed "confidence" more than other colors.
Wins by a land slide, compared to Benjamin Moore's million dollar red paint color. I painted a table that color a few years ago and loved it. Win some lose some.
Thanks for the $80 million link Christian!