$80 million blue

Crayola knows blue is a top favorite for many Westerners.  Microsoft built on this information (knowingly or not) with their $80 million dollar blue for their search engine, Bing. This blue was tested to be more "engaging" and displayed "confidence" more than other colors.

Wins by a land slide, compared to Benjamin Moore's million dollar red paint color.  I painted a table that color a few years ago and loved it.  Win some lose some.

Super cool blue link found on Today and Tomorrow blog, by Nicolas Sassoon.

Thanks for the $80 million link Christian!